Education
Marketing & Student Recruitment Costs
Spending on open days, school visits, digital advertising, and recruitment fairs.
| Account Name | Type | Debit ($) | Credit ($) |
|---|---|---|---|
| Marketing & Recruitment Expense | Expense (+) | 8,000.00 | - |
| Cash / Accounts Payable | Asset/Liability (-) | - | 8,000.00 |
💡 Accountant's Note
Student recruitment is an investment in future revenue. These costs are period expenses recognized when incurred. Tracking CAC (cost per enrolled student) is a key institutional KPI.
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