SaaS
Retention Coupon / Discount Offered to At-Risk Customer
Offering a 20% discount to prevent a customer who requested cancellation from churning.
| Account Name | Type | Debit ($) | Credit ($) |
|---|---|---|---|
| Sales Discounts (Retention) | Contra-Revenue (+) | 19.80 | - |
| Cash / Deferred Revenue | Asset/Liability (-) | - | 19.80 |
💡 Accountant's Note
Retention discounts reduce net revenue. They are tracked separately from acquisition discounts to allow LTV (lifetime value) analysis and churn prevention ROI measurement.
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