SaaS
Paid Digital Advertising (Google / Meta)
Recording the monthly spend on paid acquisition channels.
| Account Name | Type | Debit ($) | Credit ($) |
|---|---|---|---|
| Marketing Expense — Paid Acquisition | Expense (+) | 8,000.00 | - |
| Cash / Credit Card Payable | Asset/Liability (-) | - | 8,000.00 |
💡 Accountant's Note
Paid advertising is expensed in the month the ads run. CAC (Customer Acquisition Cost) is tracked by dividing this spend by the number of new customers acquired.
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