SaaS
Trade Show / Conference Expense
Booking a booth at SaaStr Annual or a regional tech conference for demand generation.
| Account Name | Type | Debit ($) | Credit ($) |
|---|---|---|---|
| Marketing Expense — Events | Expense (+) | 12,000.00 | - |
| Cash / Accounts Payable | Asset/Liability (-) | - | 12,000.00 |
💡 Accountant's Note
Conference and event marketing costs are expensed in the period the event occurs. Pre-payments for future events are recorded as prepaid assets.
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