Retail
Referral Discount — New Customer First Purchase
Giving a new customer a 15% discount because they were referred by an existing customer.
| Account Name | Type | Debit ($) | Credit ($) |
|---|---|---|---|
| Cash in Hand | Asset (+) | 98.60 | - |
| Sales Discounts (Referral Program) | Contra-Revenue (+) | 15.00 | - |
| Sales Revenue | Revenue (+) | - | 100.00 |
| VAT Output Tax Payable (16%) | Liability (+) | - | 13.60 |
💡 Accountant's Note
Referral discounts are a customer acquisition tool. Tracking them separately as contra-revenue allows measurement of the cost-per-acquisition through the referral channel.
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