Retail

Senior Citizen / Loyalty Member Discount

Recording a sale with a permanent 10% discount for a loyalty programme member.

Account NameTypeDebit ($)Credit ($)
Cash in HandAsset (+)104.40-
Sales Discounts (Loyalty)Contra-Revenue (+)10.00-
Sales RevenueRevenue (+)-100.00
VAT Output Tax Payable (16%)Liability (+)-14.40

💡 Accountant's Note

Loyalty discounts are contra-revenue — they reduce net sales without affecting the VAT base, which is calculated on the actual amount paid by the customer.

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