E-commerce
Influencer Barter (Product for Promotion)
Sending free products to an influencer in exchange for social media coverage.
| Account Name | Type | Debit ($) | Credit ($) |
|---|---|---|---|
| Marketing & Advertising Expense | Expense (+) | 150.00 | - |
| Merchandise Inventory | Asset (-) | - | 150.00 |
💡 Accountant's Note
Even if no cash is exchanged, you must record the cost of the inventory sent as a marketing expense to keep inventory levels accurate.
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