E-commerce

VAT Reverse Charge on Digital Advertising

Self-assessing VAT on Google, Meta, and TikTok advertising invoices from foreign entities.

Account NameTypeDebit ($)Credit ($)
Marketing Expense — Digital AdsExpense (+)3,000.00-
VAT Input (Reverse Charge)Asset (+)480.00-
VAT Output (Reverse Charge)Liability (+)-480.00
Accounts Payable / CashLiability (+)-3,000.00

💡 Accountant's Note

E-commerce businesses buying digital advertising from foreign platforms must self-assess VAT in Jordan. The input and output entries typically net to zero but are required on the VAT return.

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