E-commerce
Google Shopping / Performance Max Campaign
Recording a direct monthly Google Ads invoice for product listing campaigns.
| Account Name | Type | Debit ($) | Credit ($) |
|---|---|---|---|
| Marketing Expense — Google Ads | Expense (+) | 3,500.00 | - |
| Accounts Payable / Credit Card | Liability (+) | - | 3,500.00 |
💡 Accountant's Note
Pay-per-click and shopping campaign costs are expensed in the month the ads ran. Tracking Google Ads spend separately from social media spend enables channel-level ROAS (Return on Ad Spend) analysis.
Professional Excel Template
Get the automated version of this entry. Includes built-in IFRS checks, VAT calculators, and SAP-ready upload formats.
QA
Expert Analysis by Qusai Ahmad
General Accountant Supervisor & IFRS Specialist
Specialized in SAP GUI automation and Middle Eastern tax compliance. Building digital tools for the next generation of finance leaders.